Sr Brand Manager

PURPOSE OF YOUR WORK

At Checkers & Rally’s we make a difference in people’s lives by serving our Franchisees, Teams, and Guests. 

As a member of our marketing team, you will be responsible for playing a key role in identifying insights, managing and optimizing our core menu, leading cross-functional teams, designing strategic marketing plans, and launching new products and platforms to drive brand relevance and sales growth. 

Successful candidates will be passionate about the consumer, collaborative, and have the ability to thrive in a fast-paced and dynamic environment.

HOW YOU MAKE A DIFFERENCE EVERY DAY

• Manages ongoing menu optimization from opportunity identification and strategy formulation through product and design development, testing, measurement, and execution.
• Actively develops and executes strategic growth plans for core menu platforms and other assigned brand initiatives.
• Leads insight-driven development of new core products and value propositions.

• Develops and articulates strategic positioning for assigned products, platforms, and initiatives to guide creative development and other marketing execution.
• Independently manages cross-functional projects and timelines to project completion with teams such as R&D, Advertising, Field Marketing, Digital Marketing, Consumer Insights, Operations, Supply Chain, Finance, IT and Agency Partners
• Acts as a brand steward, having a deep knowledge of the brand positioning and consumer mindsets and applies this consistently across all marketing activities.

KEYS TO SUCCESS

• Bachelor’s degree in Marketing or related field, Master’s degree preferred
• 5-10 years of marketing project management experience in retail, restaurant or consumer packaged goods is required
• Strong project management skills with attention to detail
• Strong logical and strategic thinking skills
• Experience leading cross-functional teams that bring new products and promotions to market
• Analytical ability to understand how to assess the impact of programs and initiatives
• Exceptional verbal and written communication skills and ability to interact and influence at senior levels of the organization
• High energy with a positive, customer-centric attitude
• Commitment to our core values of service, resourcefulness, and perseverance with a strong work ethic
• Demonstrates ability to thrive in a fast-paced, fluid environment
• Ability to proactively develop creative solutions

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