Senior Field Marketing Manager

We’ve got the boldest burgers on the block. From the first day we fired up our grills, we’ve had one thing on our minds: big, bold flavor. We’re on a mission to bring fearlessly original flavor and crave-worthy experiences to every bite and guest interaction. Our burgers are stacked with bold flavor, our fries are best in the business, and we’re doing it all at a price that’s hard to beat. Our food and price aren’t the only things we do boldly, though. We develop and train all our employees, from Team Members to Franchisees, to give them opportunities to move up in our company and build a rewarding career. We believe in a work culture as fun as our food is delicious.

The Senior Field Marketing Manager plays a key role in driving sales, traffic, and profitability by bringing smart, impactful marketing plans to life across regions and markets. This role partners closely with franchisees and company operators to align around strategy—and then leads the charge on execution through co-ops, media agencies, and field support teams.

If you enjoy turning strategy into action, collaborating with passionate operators, and seeing your work show up in real restaurants with real results, this role is for you

Position Accountabilities

• Brings brand strategy to life by activating system-wide marketing programs at the field level in support of national, regional, and market-specific campaigns.
• Keeps a pulse on the marketplace—analyzing demographics, competition, promotional performance, and consumer behavior—to deliver actionable insights and smart offensive/defensive recommendations.
• Leads and develops direct reports (such as a Field Marketing Coordinator), overseeing market-level execution, franchisee and company-operator support, and national campaign implementation.
• Partners cross-functionally and with external agencies while owning the end-to-end co-op process, including formation, governance, annual elections, budget planning and tracking, media calendar strategy, program sell-in, execution, and results reporting.
• Build franchisee and market-team alignment around national and local marketing initiatives to drive strong restaurant-level participation; tracks and reports participation and performance by program.
• Identifies, develops, and executes local restaurant marketing programs, tools, and tactics that complement system-wide initiatives and help drive sales, profitability, and brand strength at the local level.
• Leads the tracking and reporting of market awareness, share, and brand/operational metrics through third-party vendors.
• Serves as a trusted voice on the Marketing and cross-functional leadership teams, bringing a strong field and franchisee perspective to decision-making, planning, and execution.
• Tackles other responsibilities as needed to support the Director and Senior Management.

Employment Standards

Education:

• Bachelor’s degree required

Experience:

• Minimum of 7 years of QSR field marketing experience in restaurant, fast-food, or QSR agency environments.
• At least 5 years of experience working closely within franchisees or licensees in QSR or retail food.

Essential Requirements:

• A Positive, passionate, proactive, professional, Problem-Solver: You face obstacles with a smile and a solution.
• Ability to travel up to 40%.
• Excellent written, verbal, and presentation skills.
• Ability to think strategically and execute tactically to drive local sales growth and brand differentiation.
• Proven experience in local and regional restaurant marketing, with an emphasis on digital and community engagement.
• Ability to adapt quickly in a fast-moving environment and deploy supplemental tactics to hit targets.
• Strong relationship-building skills across franchisees, cross-functional partners, senior leaders, and vendors.
• Excellent organizational, time-management, and project-management skills.
• Strong analytical skills with the ability to assess program impact on sales, transactions, and average check.
• Demonstrated success leading initiatives from strategy through execution.
• Proven ability to manage budgets and build compelling PowerPoint presentations.
• Proficiency in MS Word, Excel, PowerPoint, SharePoint, and Box.

Key Collaboration Partners: 

You’ll work closely with:

• Franchisees and company leaders across co-op and non–co-op markets and National Media Association DMAs to educate, align, and gain buy-in for marketing programs.
• Field Support Services to plan, execute, and measure LRM/LSM initiatives such as social media, new restaurant openings, remodels, and community marketing.
• Brand Management to help shape and refine national and local programs so they work where it matters most—at the restaurant level.
• Integrated Marketing & Communications and cross-functional partners to ensure clear, effective field communications.
• Media teams and agencies to build smart media plans, execute buys, and deliver post-campaign insights.
• Marketing leadership to track results, manage budgets, and administer co-op and company marketing funds.
• Franchise Operations to support and lead DMA business meetings.

Essential Physical Requirements:

• Ability to quickly travel to meetings across the country via air or driving, as needed

Competencies:

• Strategic Agility
• Presentation Skills
• Drive For Results
• Interpersonal Savvy
• Composure

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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