Director of Brand Marketing

Position Summary

The Checkers & Rally’s brands were started 40 years ago from the idea that fast food could be done better. Today, we continue to dare the world to defy the dull by bringing our fast-foodie consumers one-of-a-kind experiences driven by legendary taste, undeniable value and game changing innovation. As a critical brand marketing leader, this position is instrumental in bringing that vision to life.

In the strategic role of Director of Brand Marketing, reporting directly to the Vice President of Brand Marketing you will own the marketing calendar, develop crave-worthy limited-time products and offers, and lead breakthrough partnerships that keep our brand top of mind in culture. This role sits at the center of brand storytelling, product innovation, and cross-functional execution, helping us stand out in the highly competitive QSR burger category.

To thrive in this role, you’ll need to be a bright, highly motivated, and ambitious team player—driven to succeed and eager to advance through proven performance. The ideal candidate combines outstanding leadership skills with attention to detail, a strong work ethic, and a true sense of ownership—not only of their work, but also of the team they lead.

Position Accountabilities

Growth + Innovation:

• Leads the cross-functional development and execution of strategic brand initiatives and marketing calendar events to deliver on business objectives.

• Guides product development Culinary/R&D and Insights to concept, test, and launch innovative, buzzworthy LTOs that drive sales and traffic.
• Applies financial, consumer, and operational analytics to measure and optimize programs.

Marketing Calendar + Campaign Execution

• Owns the marketing calendar, balancing brand priorities, limited-time offers, promotional windows, and cultural moments.
• Aligns cross-functional teams (operations, supply chain, culinary, digital, field, finance, etc.) for flawless execution.
• Partners with the creative team/agencies to develop communication strategies and bring concepts to life in-restaurant and in media.
• Develops positioning, creative briefs, and go-to-market plans for events and launches.
• Tracks and analyzes campaign results to improve future initiatives.

 Partnerships & Brand Activation

• Build and manage partnerships with influencers, celebrities, athletes, entertainment properties, other brands, etc.
• Negotiates and activates co-marketing programs that extend brand relevance and reach.
• Ensures consistent messaging across paid, owned, and earned channels.

Leadership

• Coach and develop Brand Team members while fostering growth across the organization
• Act as a brand ambassador internally and externally

Employment Standards

Education

• Bachelor’s degree in marketing or a related field, MBA a plus

Experience

• 5+ years of marketing experience in retail, restaurant, or consumer packaged goods is required.
• Proven ability to lead projects, challenges, and opportunities from strategy creation to final execution process. Experience working with cross-functional teams that bring new products and promotions to market.
• Expert project management skills. Six Sigma training is a plus.
• Excellent presentation, verbal, and written communication skills.
• Proven history of working with key franchise groups, developing team/staff and ability to contribute positively in a senior/executive team environment.
• High level of personal responsibility and integrity. Must be personally committed to executing at a high standard and bringing a high level of passion to the work.

Essential Physical Requirements

• Individual must live in the Tampa area and is required to be in the Restaurant Support Center or Innovation Center 3 days per week, at a minimum.
• Ability to Travel for meetings, innovation sessions, photo shoots, etc.

Competencies

• Strategic Agility
• Innovation Management
• Drive for Results
• Collaboration
• Influencing
• Customer Focus
• Decision Quality

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

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