Director, E-Commerce

Title: Director, E-Commerce

Location: Tampa, FL – Hybrid – 3 days onsite (Tues-Thurs), 2 days WFH (Mon+Fri)

Employment Type: Full Time

About the Company

At Checkers & Rally's were redefining what fast food can look like.

From Day one, our mission has been simple: deliver bold, crave-worthy food at an unbeatable value, without slowing down. That’s why we’ve built a brand known for iconic menu items, fast service, and experiences that keep guests coming back again and again. From the Big Buford to our award winning Famous Seasoned Fries, our menu Eats Different!

But what really sets us apart? Our people.

We believe in creating opportunities. Whether you're starting out or building your career, we provide the training, support, and real pathways to help you grow, lead, and succeed.

About the Role

The Director of e-Commerce is responsible for driving profitable growth across all digital ordering channels, including first-party (owned app, website, kiosk) and third-party (delivery marketplace) sales. This role owns the strategic and day-to-day management of e-commerce partner relationships, digital sales performance, and the operational infrastructure that supports it — including the delivery help desk and the cross-functional QA, IT, and Creative request processes required to keep digital ordering platforms running smoothly across the system.

This is a hybrid strategic/operational role: the Director will set the growth agenda for digital sales while also ensuring the day-to-day machinery — support, quality assurance, technical integrations, and creative execution — runs reliably at scale across franchise and/or company-owned locations.

What You’ll Do (Core Impact Areas)

Digital Sales Growth (1st & 3rd Party)

• Own the growth targets for all digital ordering channels, including owned app/web ordering and third-party marketplaces (e.g., DoorDash, Uber Eats, Grubhub).
• Develop and execute strategies to grow digital order volume, average check, frequency, and digital mix as a percentage of total sales.
• Identify and prioritize new digital revenue opportunities (loyalty integration, personalization, virtual brands, catering, subscriptions, etc.).
• Build and monitor KPIs/dashboards for digital sales performance; report results and insights to executive leadership.
• Partner with Marketing to align promotional calendars, offers, and loyalty strategy across 1st and 3rd party channels.

Partner Relationship Management

• Serve as the primary point of contact and relationship owner for all third-party delivery and e-commerce platform partners.
• Oversee  commercial terms, contracts, and renewals with delivery marketplaces and technology vendors.  Partner with Procurement for major terms adjustments.
• Lead quarterly business reviews with partners to evaluate performance, resolve issues, and identify joint growth initiatives.
• Stay current on partner platform updates, new features, and competitive positioning; recommend adoption where it drives business value.

Delivery Help Desk Oversight

• Own the performance and operations of the delivery help desk supporting restaurant teams with order issues, platform outages, and delivery escalations.
• Establish SLAs, staffing models, and escalation protocols to ensure timely resolution of field and guest-impacting issues.
• Analyze help desk trends to identify systemic problems and drive root-cause fixes with partners or internal teams.
• Ensure help desk processes and tools scale with order volume and new restaurant openings.

Cross-Functional Process Ownership (QA, IT, Creative)

• Manage the intake and execution of QA processes to ensure menu accuracy, pricing integrity, and platform functionality across all digital ordering channels.
• Partner with IT on integrations, POS connectivity, platform troubleshooting, and technical rollouts related to e-commerce channels.
• Manage the Creative request pipeline for digital assets (app/web content, marketplace storefronts, promotional creative), ensuring brand standards and timelines are met.
• Build repeatable, documented workflows across QA, IT, and Creative to reduce turnaround time and errors as the digital business scales.
• Act as the connective tissue between Marketing, Operations, IT, and Creative teams to ensure digital initiatives launch smoothly and on time.

Leadership & Cross-Functional Collaboration

• Build, lead, and develop a team supporting e-commerce operations, partner management, and help desk functions (structure may include direct reports and/or matrixed resources).
• Partner closely with Operations to ensure restaurant-level execution supports digital sales growth.
• Collaborate with Finance on digital sales forecasting, commission structures, and profitability analysis by channel.
• Present digital business performance and strategic recommendations to senior leadership and franchise stakeholders.

What You Bring (Must-haves)

Must-Haves (required):

• 7+ years of experience in e-commerce, digital marketing, or off-premise sales, with demonstrated leadership experience.
• Direct experience managing relationships with third-party delivery marketplaces (DoorDash, Uber Eats, Grubhub, etc.).
• Proven track record of driving measurable digital sales growth.
• Experience managing cross-functional processes involving IT, QA, and Creative teams.
• Strong analytical skills; comfortable with dashboards, reporting tools, and data-driven decision-making.
• Excellent negotiation, communication, and stakeholder management skills.

Nice-To-Haves (preferred):

• Restaurant, retail, or multi-unit franchise industry experience.
• Experience with POS systems, digital ordering platforms, and delivery integration technology.
• Experience overseeing a support/help desk function.
• Familiarity with loyalty programs and personalization/CRM platforms.

Benefits

• This role is Bonus eligible
• Medical, Dental, and Vision Benefits available
• Competitive PTO Policy with Paid Holidays Off
• 401k w/ a company match
• Cell Phone Reimbursement
• Employee Discount at restaurants

Why Join us

• Bold, performance driven-brand
• Growth opportunities
• Strong team culture
• Focus on results and accountability
• CARE Program
• Top 10 Cruise Prize

Work Environment & Essential Physical Requirements

• Location: Tampa, FL – Hybrid
• Travel Expectations: Occasional travel for conferences, national c.
• Individual must live in the Tampa area and is required to be in the Restaurant Support Center or Innovation Center 3 days per week, at a minimum.
• Ability to sit for extended periods (4–6 hours/day) in a hybrid corporate or home office setting.
• Ability to stand, walk, and move throughout a corporate facility during in-office days, employee meetings, or multi-department coordination activities.
• Ability to communicate clearly and effectively in person, by phone, and via virtual platforms throughout the workday, including during sensitive or emotionally charged employee conversations.
• Occasional lifting or carrying of materials up to 20 lbs.

Company Values

• We’re Fearless – We take bold risks and push past limits with a “can-do” spirit, tackling challenges creatively and fearlessly. We go beyond expectations and make every move count. Fearless isn’t just a mindset; it’s how we win.
• We’re Family – We’re a family, built on trust and respect, holding each other accountable and lifting each other up at every turn. Standing together, we create an environment where everyone thrives-franchisees, teams, communities, and guests-no exceptions.
• We’re Fast – Speed is in our DNA-we think, move, an adapt quickly. Whether it’s serving our guests, supporting our family, making bold decisions, or seizing new opportunities, we stay agile, so we are always ready to meet the moment.
• We’re Fan Fanatics – Our guests are at the heart of everything we do, inspiring us to deliver the crave-worthy experiences they deserve. We don’t just serve them; we’re fanatics about them, making sure every craveable bite, every moment, is worth coming back for.
• We Make Things Fun – At Checkers & Rally’s, fun is the main ingredient. We bring joy to everything-fueling creativity, connection, and unforgettable experiences in our RSC, in our kitchens, with our Guests, and in our communities.
• We’re Focused on 4-Wall Sales & Profitability – Sales and Profitability are key to our continued growth and innovative spirit. We’re here to build sustainable success that benefits our restaurants, franchisees, and teams.

Equal Opportunity

Checkers & Rally’s is an equal opportunity employer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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