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Digital Media Manager

Location: 

Tampa, FL, US, 33607

PURPOSE OF YOUR WORK

At Checkers & Rally’s we make a difference in people’s lives by serving our Franchisees, Teams, and Guests. The Digital Media manager guides the strategy behind our digital media spend and will be the chief evangelist to promote innovative use of digital media within our market level media plans. We are looking for a high energy, creative and collaborative media strategist to continue refining our strategy and encourage adoption of that optimized strategy within our franchise community. This critical role oversees the development and execution of strategies that optimize marketing efforts to keep the brand top-of-mind by acquiring, engaging consumers and perpetuating the brand through relevant, timely and compelling communication that builds affinity and causes people to act.

 

 

HOW YOU MAKE A DIFFERENCE EVERY DAY

  • Drives Guest Acquisition, Engagement, Advocacy and Action by executing ongoing, proactive and fully inclusive interactive strategies to continually target and acquire new guests, engage them in the brand, drive them to action and inspire them to become advocates of the brand.  The Digital Marketing Manager continually improves how we use digital media to move guests down the funnel to conversion and loyalty.

 

  • Demonstrate the impact of digital media by clearly communicating what will run, when, what it will look like and the expected impact then share actual impact with regularly distributed digital dashboards.  The Digital Media Manager will own building, running and tweaking this process in conjunction with our media agency.

 

  • Collaborate with the rest of the marketing team to develop static and video creative that will optimize our media spend and adapt messaging to channels where appropriate (especially new channels), to align on digital support of tentpole events and brand moments in paid and earned digital channels, to communicated effectively with franchise partners and company ops leaders via the field marketing team, to continually improve Rewards and app adoption with the Guest Engagement Team, and to build world class digital recruitment strategy with HR team.

 

  • Manages Social Communication Strategy and Execution by using organic and paid social media to multiply top-of-mind awareness by engaging consumers and perpetuating sharing. Works with Director and marketing team to develop ongoing social strategy and execution leveraging brand, promotions, menu, experience and organic social discussion.  “Always on” monitoring of social channels to protect the brand, mine opportunities for sharing, encourage dialogue, gain consumer insights, identify trends, and drive top-of-mind awareness.  Proactively monitors social channels and develops measurements and ROI.

 

  • Developing and Maintaining Positive brand Reputation-  by using digital and social resources including the customer data platform, partners with peers to build positive, long-term and meaningful relationships by making emotional connections with team members, guests and communities. Leads proactive, real-time organic social monitoring, response and brand building plans including (but not limited to) owned Facebook, Twitter, Instagram, Youtube, channels.

 

Competencies:

  • Inspirational energy, excitement and passion for all things social/digital
  • Outstanding collaborator, particularly skilled in creating excitement around new ideas
  • Able to manage multiple projects and programs to deliver results
  • 5+ years’ experience in consumer digital and social marketing, technically proficient with a strong ability to execute
  • Technically proficient with proven experience leading the social and digital execution including the management of social platforms and digital channels
  • Familiarity with programmatic tech shack, including ad serving, DSPs, DMPs, and uploading 1st party data through LiveRamp
  • Strong familiarity with SEO/SEM and keyword searches
  • Proven ability to use Social and Digital platforms to deliver specific outcomes – organic and paid
  • Strong experience in proactively monitoring and measuring social and digital efforts
  • Proven aptitude for leading with organic social and digital efforts, using paid opportunities to amplify messages
  • Mastery of executing digital, social and interactive marketing plans
  • Strong project leadership skills
  • Experience working with cross functional teams and managing complex projects through concept development, launch and scaling efforts
  • At the forefront of identifying, testing and leveraging digital, social and digital trends
  • Strong interpersonal partnership skills
  • Experience in hospitality, retail, or restaurants is preferred
  • Undergraduate degree in Business or Marketing field
  • Dedication to accuracy and attention to detail
  • Capability to manage budgets
  • Lives the brand as a servant leader who puts the needs of the brand and team members first

 

Disclaimer:

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

 

 


Nearest Major Market: Tampa

Job Segment: Media, Social Media, Manager, Marketing Manager, Field Marketing, Marketing, Management